Almost 50 percent of women in Europe and North America participate in outdoor activities. This is confirmed by the stable sales of women textile products in the Oberalp Group. It shows us that many of them are living the mountains already. These women are diverse, but they have many things in common. Their passion for the mountains is most important for them — not frequency, skill nor speed. They want to express their individuality as women when being active without compromising functionality and aesthetics. This is why we created LaMunt:
premium mountain sports apparel by women for women.
Shape Her Identity
LaMunt’s solutions make sure women feel good and at ease while being active in the mountains. We consider every women’s individuality and combine aesthetic with functionality. We’ve developed smart fit solutions with thoughtful details. We deeply take the female body into account and insist on creating the best fit and shape for women to comfortably enjoy all their activities – from hiking, trekking to ski touring. We take the approach "from women for women" to heart and value the input and feedback we regularly receive from women as we invite them to contribute in a critical and proactive way. Our products will be versatile, and we make sure there are some magic moments to discover.
LaMunt is dedicated to confident and self-conscious women. We want to encourage women to live mountains as a unique place for inspiration and their mindful me-time. We aim to provide them with the most suitable apparel to enjoy them in their own way.
Our first Spring/Summer collection will be available online and in selected stores starting from January 2022.